New auto enrolment ad campaign

06 July 2015

In the coming weeks a new government campaign will help make smaller companies aware of their duties to automatically enrol workers into a pension scheme.

Adverts fronted by Dragons’ Den star and entrepreneur Theo Paphitis will be broadcast across the country. They will tell smaller employers and their staff that automatic enrolment is right around the corner.

Over 47,000 large and medium-sized employers have already completed the process of automatically enrolling their workers. The focus has now shifted to the 1.3 million small and micro firms that will have to offer their staff a workplace pension between now and 2018.

Minister of State for Pensions, Dr Ros Altmann said:

“With more than 5 million people automatically enrolled into a workplace pension, we have made great strides forward in a short space of time, but there is still much hard work to do.

The switch to small and micro firms brings with it new challenges, which is why we’re working closely with business organisations and others to ensure they have the right level of support at every step of the way to help them through the process.

Our long-term economic plan gives working people the chance to get on at every stage of their lives. This includes the dignity of a job, the security of a paycheque and a decent, well-earned retirement.”

Last month small and micro employers of between one and 49 workers started to automatically enrol their staff into a workplace pension. By the time the process is complete in 2018, up to 9 million workers will be newly saving or saving more in workplace pensions.