Customer testing of RTI messages to employers

08 October 2014

HMRC have issued the results of research covering two aspects of their efforts to reach employers who had not yet started to begin reporting in real time.

One exercise was about improving the effectiveness of a letter aimed at employers who had not started to report in real time. HMRC say that the results of this research have been used to improve the tone, design and layout of the letters so that employers are clear on what they need to do.

The second exercise was to track awareness of the HMRC marketing scheme among micro employers.

CIPP comment

The research results bring out some interesting insights about smaller employers and how to engage them. We hope that these insights will be used beyond the immediate priority of real time reporting to improve the effectiveness of HMRC’s communications to smaller employers more generally.