Staff loyalty valued at almost a quarter of the average worker’s salary

09 March 2017

Research published in the Loyalty Premium Report 2017, published by rewards and incentives provider, One4all Rewards, investigated a number of costs involved in staff departures, and revealed the value of loyalty, based on the average UK salary of £27,645, stands at £6,335.31 per employee - or 23% of the average annual wage.

Sums included were the average notice period, recruitment fees for hiring replacements and the amount of productivity that is lost once notice has been handed in.

The premium of loyalty remains at a steady 23-25% of a workers’ annual wage, as salary bands increase.

And with the survey of 1,002 UK full or part time workers revealing that more than 1 in 5 (21%) have been led to consider getting a new job, too, as a result of a colleague resigning.


Declan Byrne, managing director at One4all Rewards commented:

“Most employers know that having staff resign is not only inconvenient but also costly. But the combined total of the recruitment costs, productivity losses and more that are associated with this may come as a bit of a shock, and it is no meagre sum.

To avoid such costs mounting up, it is important that businesses take employee morale seriously, and actively take steps to ensure staff feel happy, motivated and appreciated. Even something as simple as an annual token of appreciation, such as a bonus, can go a long way.“


The research also revealed the aspects that play the most significant parts in workers’ decisions to stay at a company for the long term (e.g. five years or more). The top three things likely to have the most significant impact on workers’ sense of loyalty are:

  • a nice working environment;

  • regular pay rises; and

  • long term benefits such as pensions and health insurance.

Monetary rewards such as gift cards and cash bonuses were also key for 1 in 3 workers.


Read the Loyalty Premium Report 2017.